The Samerai Foundation is a private charitable arm of the SAHARA Group, a firm with interests spanning in public relations, real estate, and hospitality.

Headed by Dr Ahmed Samerai, founder of the SAHARA Group, the aim of the foundation is simple: to help the disadvantaged in the areas of health, education and children.

The Samerai Foundation has already supported many initiatives around the world, and abides by a single firm principle when reviewing and recommending proposals:

“Do not look at the race or the religion of the beneficiary – just the need. People are equal, they all have one heart and two eyes, so if you reach out to those in need, they will look back to you with warmth and love, regardless of where they are from.”